The magazine presented magic and allied subjects to the general public with a strong leaning towards the entertainment and recreational side rather than the scientific or philosophical. It stated in its first issue:
The object of this magazine is NOT to expose the worlds' best tricks, nor give away the darling secrets of clever professional and amateur magicians. MAGIC is intended to create a wider and more intelligent interest in a most attractive subject – to make more appreciative audiences for magical entertainers, and new devotees of a fascinating hobby.
Number 1
What a Conjurer Can Do / David Devant
Joseffy's Marvelous Rising Cards / David P. Abbott
An Effective Match-Box Fake / Professor Hoffmann
A Vanishing Card / T. L. Waterman
Bertram's Two-Handed Pass / C. Lang Neil
Handkerchief and Rubber Band / Will Goldston
Conjuring as a Social Advantage / Hermann Pallme
The Magical Market
Number 2
Cut Out for the Challenge Die
The Golden Age of Magic / Ernest Evangeline
The Animated Refrigerator / Ernest Evangeline
The Paper Rings
Card Through a Handkerchiev / C. Lang Neil
Flower Production
The Old and the New magic
The Dazzling Top
The Changing Die
The Penetrative Penny / Prof. Hoffmann
Number 3
Imro Fox, Comic Conjurer / Henry Ridgely Evans
A Card Mystery / Donald Holmes
The Ribbon from an Orange / Ernest Evangeline
The Man with the Mystic Shadow / Max Sterling
Problems in Practical Magic
An Original Handkerchief Production
Diminished Cards
A Small Flag Change
Box, Ball and Handkerchief / Harold Latham
Number 4
The Story of the Wand / Henry Ridgely Evans
Some New Magical Wrinkles
The Psychology of Illusion
Problems in Practical Magic
The Million Dollar Mystery
A Watch Dial Problem / David Devant
Tricks in the Gambling Game / Hereward Carrington
Number 5
A Night with the Moon / Selbit
Practical Magic
The Magnetized Cards
Some Pretty Floral Effects
Disappearing Vase and Flowers
Tricks in the Gambling Game / Hereward Carrington
The Shadow World
Papiergraphy
Ventriloquism
Number 6
The Reversed Oatmeal Cartons / Ernest Evangeline
A Subtle Handkerchief Production / Donald Holmes
The Little Black Box / Ernest Evangeline
The Best Parlor Card Trick
Ventriloquism
The Shadow World
Cryptography
Papiergraphy
Number 7
The Bottomless Tumbler
The Elusive Postage Stamp / Ernest Evangeline
Cryptography
Ventriloquism
The Lightning Artist
Papiergraphy
The Magical Matinee
Number 8
The Best Books on Magic / A. M. Wilson
The Enchanted Table Knife / Ernest Evangeline
A New Magical Periodical
The Lightning Artist
Hypnotism
Psychical Phenomena
Novelty Entertaining
Ventriloquism
The Shadow World
The Magical Matinee
Number 9
The Romance of Magical Collecting / Harry Houdini
Our Next President / Robertson-Keene
The Hand / Henry Ridgely Evans
The Flying Card Pips / Ernest Evangeline
A Month of Magic
Adelaide Herrmann's New Act
The Novelty Entertainers
The Ventriloquists
The Lightning Artists
London Programme of Carter the Great
Programme of Rameses
The Shadow World
With the Brainstormers
Number 10
An Invisible Lemon Flight / Donald Holmes
A Short History of Ventriloquism / Fred Russell
One Hundred Good Tricks Without Sleight of Hand. I
A Phenomenal Manipulating Screen / Max Sterling
A Man from a Coffin / P. T. Selbit
An X-Ray Photograph of Kellar's Right Hand
What Every Conjurer Should Know. I
A Month of Magic
Dr. Wilmar's Spirit Paintings
A Brilliant Season for Howard Thurston
Programme of Gustave Fasola & Co.
Programme of Satani
Number 11
A Disappearing Bird Cage / David Devant
The Magic of Spiritualism
The Telepathic Card / T. C. Bonney
A Cigar Box Servante / Max Sterling
An Effective Rope Release / A. E. Bloom
One Hundred Tricks Without Sleight of Hand. II
What Every Conjurer Should Know. II
Second Sight Card Divination / M. Michel
A Month of Magic
Horace Goldin's New Magical Play
S.A.M. Magical Carnival
Thurston's Complete Programme
Number 12
A Pretty Thimble Vanish / Ernest Evangeline
A Master of Magic / Henry Ridgely Evans
Comedy Picture Building / Chilton
A Deceptive Coin Pass / T. C. Bonney
The Ghostly Silk / R. W. Read
The Severed Apple / W. H. H. Pugh
What Every Conjurer Should Know. III
One Hundred Good Tricks Without Sleight of Hand. III
The Magical Review
An Original Changing Card Effect
The Impossible Possible
Suggestion for Cards Tacked to Ceiling
The Prophetic Silk
The Magical Market
A Month of Magic
Number 13
The Great Needle Trick / Rob G. Williams
A Master of Magic / Henry Ridgely Evans
A Match Box Sleight / P. T. Selbit
The Tumbling Coins / Ernest Evangeline
An Old Card Trick Improved / T. C. Bonney
Three Good Tricks / Ora S. Harmas
The Chameleon Thimble
A Match Trick
The Black and White Changing Card
Loading the Hat / J. Caroly
A Novel Card Frame / W. C. Wakefield
One Hundred Good Tricks Without Sleight of Hand. IV
The Magical Review
The Magical Market
A Month of Magic
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